About
Shoes and bags with pure, sleek conceptual designs made for contemporary people.
AMAATA is a brand for those who move through life with purpose. As a woman who cares about a unique, timeless style but also about functionality and comfort, the owner and designer Theonitsa fashions wearable, authentic shoes and bags into an effortless collection for busy, independent women and men around the world.
“We are convinced that sublime style is not about trends, but about knowing what matches your personality, lifestyle and values,” says AMAATA owner Theonitsa. The collections are designed in Germany and exclusively handmade in Greece.
Instead of following fast-fashion trends, we have a holistic approach to sustainability and focus on what matters: timeless simplicity fused with unique, high-end quality and fair manufacturing.
mission
AMAATA believes in back-to-reality sophistication. Because everyday life determines everyday style. And everyday style affects everyday life.
Effortless, exceptional, empowering: We are here to redefine everyday shoe and bag style for modern, open-minded people
who embrace their multi-facetted, powerful selves while still looking the part.
ethics
AMAATA aims at balancing aesthetics and ethics. Based and founded in Germany with Greek roots and a cosmopolitan mindset, all of our shoes and bags – including the dust bags and boxes – are exclusively handcrafted in Greece while maintaining fair, responsible and safe working conditions.
We use certified leather from Italy with European origin (USDA and LWG certified) and soft goat skin from Greece. In order to avoid overproduction, we produce small quantities.
We value excellent quality craftsmanship and work closely with our dedicated partners, family-owned Greek businesses with decades of experience. They share our passion for handmade shoes and bags and love what they do. Just like we do.
